ABout US
We've walked in your shoes.
We’ been on the edge, been the feet on the the ground and owned revenue targets. And Now we are doing this for you.
Who we are
Stranded in a foreign country with no income, Paula couldn’t go crawling back home and admit defeat. But the hungrier you are for something, the harder you’ll work for it. So she started doing something she had always enjoyed – writing. Turns out she was *really* good at it and people paid her to do something she loved doing.
Then she met Reza. With his decades of marketing experience and Paula’s storytelling skills, Neon Trumpet created marketing strategies for businesses that allowed them to grow their organizations. Almost a decade later, we are still here (now with an incredible team of talented and awesome people), pivoting, learning, changing, and helping our customers meet their business goals.
What makes us different?
We know that in order to run marketing effectively, you need a lot of different skills to come together. You need strategy, content, design, positioning, campaigning, branding, revops, SEO, infrastructure setup, events… the list is endless. For growth stage companies, finding all of this is not easy. Impossible, even.
One of the advantages of NeonTrumpet is that we have a team of people who have done this in other fast-paced, high growth companies. We've owned targets, we’ve had big hairy audacious goals, we’ve had chaotic start-ups wanting 16 things done at once. Been there, done that.
We also care about your business. We’ve turned down work before because it’s not in the customer’s best interests. Whether you need to focus on something else first, or we think another provider would be better suited, we will tell you. Don’t waste your money on something that isn’t going to achieve your goals.
And, The Name
After a solid month of Paula constantly putting two random words together and asking Reza for his opinion, while driving through the Madiwala underpass in Bangalore, Paula spotted a bright orange trumpet painted on the wall. Paula shouted ‘Neon Trumpet!’ and Reza said ‘OK please just stop asking, do whatever you want’, and NeonTrumpet had a name.
The following week, the mural had been painted over.
Kismet.
Paula Simpson
Co-Founder & CEO
BSc Psychology, University of Canterbury
My life is more a cautionary tale about what NOT to do, rather than a coherent narrative.
Growing up stuck in a small rural town, population 3000, at the bottom of New Zealand, I never fitted in. I left home at age 17, moving to a larger town close by, and started my working career as a part-time girl Friday.
Over the next 17-ish years, I cobbled together a haphazard set of administration and management jobs in offset printing, timber flooring, electrical and whiteware repairs, and refrigeration engineering. And working in prison, rehabilitating offenders. Oh, and as a dance instructor.
Then, after a particularly devastating breakup, I did what all sane and logical people do, and moved to Bangalore, India, with a population three times more than my entire country. After the job I moved for didn't work out, someone suggested I start writing as a contractor. Now, almost a decade later, I’m married to Reza, we have a son, and a thriving marketing company.
I like books, cheese, silence, gym (at 5am, it’s silent), eating food I didn’t have to cook, and writing polarising opinions for LinkedIn.
Mohamed Reza
Co-Founder & CMO
ex-Microsoft, ex-MetricStream
When I was studying at university, I had an opportunity to be a Microsoft Student Partner and run a few roadshows and launches with Microsoft (Visual Studio). I quickly realized that computer science- my entire degree- was not what I loved, but marketing. With one year to go before completion, I changed my mind.
Microsoft hired me and I worked for them for five years as an academic advisory and marketing program manager. Then, a decade as head of marketing at MetricStream. Then, CMO at Shipsy and Aavenir. I’ve had more than 20 years working as a marketer, leading companies through different phases of their growth journey. From (insert low ranked marketing job here 🙂) to running global events, analyst relations, owning global revenue, seeing a company through funding rounds and acquisitions. I’ve done it all.
And I love it. I love creating genuine partnerships and having authenticity in marketing. I simplify marketing, untangling it for overwhelmed and confused founders. I figure out what you need, so CEOs and startup founders can focus on the right strategy to help their business grow. Because you don’t need to run around doing 100 things at once, setting yourself on fire. You only need to move one or two levers at a time to get the right impact.
Out of work, I play and watch football. I’m well-known for my gourmet Napoli-style pizzas, cooked on the balcony in my pizza oven. I’ve visited 37 countries and speak five languages fluently but can make my way through a conversation in a few others.
Arpit Purohit
Product Marketing Head
ex-ICICI, ex-Shipsy | MBA - IIM Vizag
I am (another) engineer-turned-product-manager-turned-product-marketer. I’ve spent more than five years working with early and growth stage B2B SaaS startups. I built the product marketing function at Aavenir (a seed stage CLM Software) from the ground up. Prior to that, I was Product Marketing Manager at Shipsy (Series B logistics SaaS), Product Manager at Intugine (Series A logistics SaaS), relationship manager at ICICI Lombard, and project engineer at STL Tech.
The collective experience across these roles taught me that the best product doesn't always win; the best-understood one does.
At NeonTrumpet, I am focused on building PMM best practices and processes. The end goal, of course, is helping our clients scale fast, yet sustainably.
I am a home coffee brewer who is in love with manual brewing techniques (ask me about my V60). I also enjoy reading books, and running, although not at the same time. Let me know if there’s a marketing book you think I should read, I’ll never turn down a book recommendation.
Tanvi M
Senior Product Marketer
ex-Hiver, ex-Facets | MBA - IIM Indore
I’ve been a PMM for five years, at Factors.ai, Facets.cloud, and Hiver.
Product marketing consultant
When I’m not helping businesses with their positioning, I’ll be reading, cooking, or singing.
Wanted to try out going out on my own for quite some time. NT felt like the perfect place at the perfect time
Helping early-stage startups turn positioning into something sales can actually use.
After working in product marketing across B2B SaaS, focused on positioning, messaging, and go-to-market, I’ve started consulting with early-stage teams.
What I’ve seen repeatedly:
Positioning changes, but sales conversations, decks, and demos still reflect the old story. That gap quietly hurts conversions.
I work on bridging that.
→ Clarifying positioning and messaging
→ Translating it into sales narratives
→ Building collateral that supports real conversations
I enjoy working closely with founders and teams in this phase and figuring out what you want to be known for, and making sure that shows up consistently across marketing and sales.
If you’re rethinking your positioning or struggling to translate it into execution, happy to connect.
Aditya Singhal
HubSpot Consultant
ex-Innovaccer, ex-Oloid
I am a HubSpot architect and consultant, specializing in RevOps and marketing operations. I design scalable CRM systems, automate workflows, and build lifecycle strategies that drive predictable revenue growth. I help businesses turn disconnected processes into structured, high-performing revenue engines
I run a cafe called Mama Rizo after working hours, and I think I am a good chef (side note from editor: The reviews agree!). I am a proud pet parent of the goodest doggo called Groot. Groot loves walking, sniffing everything, meal time, and digging random holes, even on concrete surfaces.
Bhargav Ayyangar
Strategy & Analyst Relations
ex-Gartner, ex-Shipsy | MBA - Oxford University
Parivesh Agarwal
Senior Product Marketer
ex-Shipsy, ex-Birdeye | BCI, MBA - ISB
I'm a former corporate lawyer turned business professional and product marketer. While it may seem very like a bit of a career leap, there is a common thread: Both legal and marketing are full of words that can be employed ‘creatively’.
My marketing career started as a Product Marketing Manager at Shipsy (Global Logistics SaaS for Enterprises), and then as a Senior Product Marketing Manager at Birdeye (Reputation Management and Marketing SaaS for multi-location businesses). Since then, I’ve worked as a product marketing consultant with projects spanning across logistics, legal-tech, marketing, and AI companies.
I have a keen eye for competitive benchmarking of features, pricing, company, and positioning. I also enjoy creating framework based launch plans from positioning to internal product advocacy to sales enablement and training. I really enjoy working with B2B companies doing product marketing.
I'm a foodie at heart, I’m always looking out for new dishes to try (and also to cook). I am also a professional yapper, always happy to tell someone my life story or latest theory.
Neha Bhatnagar
Senior Designer
Communication Design (Hons.), Pearl Academy
Ummul Baneen
Business development manager
ex-Headout, ex-Teleport
I’ve spent the last few years being an entrepreneur, wearing every hat imaginable in early-stage travel and edtech startups. From client management to sales, marketing, and content, I’ve done it all. And, I’ve done it alongside being a mum of two girls, taming the thundering chaos into a mild roar.
I’m a foodie and love a good book.