ESTABLISH THE PRESENCE
Don’t play hide-n-seek
with your buyers
Most B2B startups are invisible to their buyers. One-off content and random LinkedIn posts don't fix that. Be visible where your customers are.
Do you answer calls from unknown numbers?
Your buyers don’t.
Random acts of marketing
You're publishing content, running campaigns, posting on LinkedIn. But none of them are working together.
Outbounds land cold
If buyers haven't heard of you, your sales team is doing all the heavy lifting, every single time.
Not building for the long term
Ad spend stops the moment you stop paying. Organic and earned presence takes time, but lasts a lifetime. Most startups build it too late.
building your market presence
Six ways to be visible to the people that matter
SEO and AEO
Vendor discovery has moved to LLM’s. If ChatGPT, Claude, and Perplexity aren’t talking about you, you don’t exist.
WHAT WE DO FOR YOU
Technical SEO audit and fixes
AEO: schema, entity definitions, citation-friendly structure
Keyword and content strategy across search and AI prompts
Visibility tracking across Google, ChatGPT, Claude, Perplexity, Gemini
Review of presence on G2, Capterra, TrustRadius
Content
You need content that’s accessible for LLMs, and engaging for humans. It’s not either/ or. It’s both.
WHAT WE DO FOR YOU
Content for LLMs
Editorial calendar built around real buyer questions
Long-form blogs and pillar pages
Content for Humans
Founder thought leadership with a real point of view
Gated assets: ebooks, guides, video-and-text content, benchmarks
Customer stories that work for sales and marketing
The most important channel for brand building. The company page builds legitimacy. The founder profile builds the relationship.
WHAT WE DO FOR YOU
Company page strategy and content cadence
Profile optimization and founder thought leadership
Comment strategy to compound reach
Amplifying reach with employee advocacy, newsletters, podcasts
Analyst Relations
Analysts shape the categories, the comparisons, and the answers LLMs give about your space. Done right, this is one of the highest-leverage marketing investments you have.
WHAT WE DO FOR YOU
Analyst landscape mapping by category
Tiered engagement strategy across primary and secondary firms
Inquiry and briefing management to ensure outcomes from the earn and learn sides of the analyst engagements
Exec coaching and content prep for every briefing and inquiry engagement
Submission management for Magic Quadrants, Waves, MarketScapes and other boutique reports
Event Management
We run two kinds of events: Third-party ones you participate in, and CXO roundtables you host.
WHAT WE DO FOR YOU
CXO roundtable design and execution
Third-party event strategy and management
Pre-event outreach to convert attendee lists into booked meetings
Post-event nurture, the part that drives real outcomes
PR & Media Relations
Most B2B PR firms cover one geography. If you sell across India, the Gulf, and the US, you end up managing three vendors who don’t talk to each other. We run it as one programme through partners on the ground in each region.
WHAT WE DO FOR YOU
Regional PR programmes via vetted partners in India, UAE, KSA, and the US
Press strategy for funding, customer wins, product launches, exec moves
Curated media outreach for each region
Founder and exec media training
Byline article, POV and podcast placements
Our Clients
A few bets that paid off
See the full story behind how we approached each engagement, what we fixed, and what changed as a result.
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Factors AI
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Factors AI
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Factors AI
BVP India
Asper
TIBCO
Let’s get you seen (and heard)
Book a 30-minute discovery call. We will figure out where your gaps are, and recommend strategies to become the company everyone knows about.
FAQs
Questions we get
Most agencies run a playbook. We run a diagnosis first. Before we recommend a single marketing activity, we assess what's actually broken in your foundation — your positioning, your messaging, your GTM story. Only then do we prescribe what to fix and in what order. No two engagements look the same because no two foundations are the same.
Different pillars work on different clocks. LinkedIn and PR can move in 30 to 60 days. SEO and AEO take 3 to 6 months. Analyst Relations is a 6 to 12 month build that compounds for years.
Yes. We embed alongside in-house teams as a senior layer, or run the full programme end to end. The one thing we don’t do is run in parallel with another agency on the same pillar.
We’ll tell you in discovery. Building visibility on top of a fuzzy story just amplifies the fuzziness. If the Foundation needs work, we start there.
Our other offerings
Strengthen the foundation
Brand strategy, positioning, messaging, website and sales assets. These are the foundation that your company needs to grow. A shaky foundation has a ripple effect on your GTM and pipeline.
Build the engine
Infrastructure. Campaigns. GTM Engineering. The machinery that turns your story and your audience into a pipeline you can predict.